A group of locals passionate about live music are on a mission to put Northam on the map as a must-visit location for Australian artists.
What started as a hip-hop event featuring ARIA-charting musicians at the Northam Workers Club later this month, has now become plans to make Northam a gig hot spot.
Event promotion group Northam Entertainment, made up of trio Tom Seed, Justus 'Juddy' Hayter and Sunil Choudhury, all have deep contentions to the Perth music industry.
"I've worked really closely with a lot of these musicians over the past decade," Mr Choudhury said.
"I used to be a part of the hip hop scene myself and I know the value that they see in playing regional performances.
"What we have done is create a blueprint that can be used in any country town to bring in tourism through the love of music.
"We have already sold tickets in places as far as Mandurah and Kalgoorlie.
"There is a blatant demand for more variety in live music coming to regional towns.
"The results that we are generating, within two weeks of sales and selling close to half the tickets, are a big indicator."
Mr Hayter said there had been a resurgence of Australian music in WA.
"It comes down to the fact that the live music dynamic has shifted in Perth now - it died off for a while," he said.
"We're seeing more and more people move from other states to WA because the music scene is so vibrant - everyone wants a piece of it.
"I want this to get to a place where Australian artists are coming to us and saying Northam is the place to be, the locals love it, we want to put on a show here."
The group said they hoped to continue to put on three to four shows in the town each year, in an effort to bring tourists to Northam.
"The show is going to provide the businesses in town with a lot of opportunities to attract new customers as a lot of these people have never been to Northam before," Mr Choudhury said.
"I'd like to do a lot of work with the local businesses when we continue to hold these sorts of events because ultimately it is going to benefit them.
"This is evidence that we have a clear understanding of how to reach a young tourist demographic."
A Psych Ward Christmas will be held at the Northam Workers Club on Friday, December 20.
