The town of Northam has put its support behind local McGrath Foundation breast care nurse Denise Kiff, taking part in the town's first annual Pink Up Your Town month of fundraising.
Shopfronts and empty shop windows have transformed into pink displays of support for the cancer support service.
More than a dozen events have also been organised for the month of October with funds raised going to the McGrath Foundation.
Local breast care nurse Denise Kiff has travelled from Perth to the Wheatbelt for her job over the past three years.
"Northam is a friendly town and the people are very resilient but eternally grateful for my support," she said.
Mrs Kiff said a big part of Pink Up Northam is raising awareness of the services available for both men and women who are diagnosed with breast cancer.
"Many people don't realise the services of a McGrath Breast Care Nurse are available entirely for free and without a referral - it's as simple as checking the McGrath Foundation website for our contact details," she said.
"As well as providing emotional support, McGrath Breast Care Nurses can attend appointments and decode medical jargon to ensure patients are empowered to make critical decisions about their treatment.
"We can also put people in touch with other relevant local services to ensure people have access to the support services they need."
Mrs Kiff said she had seen a lot of changes in the cancer care sector during her involvement with the McGrath Foundation.
"Breast cancer care comes in so many forms," she said.
"It's important that support is provided not just for the person who has received the diagnosis but also their wider family.
"There is increased awareness about mental health and the emotional challenges for patients and their loved ones.
"Furthermore increases in the early detection of the cancer, improved treatment options and longer life expectancy means people are living longer with breast cancer. This is where the support of a McGrath Breast Care Nurse comes in."