The Shire of Northam will have a new look with council voting in favour of a new branding concept for the area.
Councillors voted in favour of the official launch and implementation of the ‘Ready.Set.Go’ branding scheme within budget parameters.
The final vote saw Councillors Steven Pollard and Chris Davidson opposing the branding, with Councilor Pollard saying the idea was ‘generic’.
“Ready.Set.Go means next to nothing,” he said.
“I have no excitement or enthusiasm about it.”
Councillor Michael Ryan who moved the motion to adopt the new branding said the move was money well spent on a slogan that represents what Northam wants to be.
He said although simplistic he thinks the branding will get noticed.
The ‘Ready.Set.Go’ branding concept was created for the Shire by Perth-based agency Juicebox.
A survey was undertaken in January/February 2018 seeking feedback from key stakeholders within the Shire in regards to the brancding and a number of workshops were held in late March.
Juicebox also attended both high schools where key stakeholders were invited to participate.
From the information collected in this process, Juicebox prepared a Branding Strategy which was presented to stakeholders and Shire of Northam representatives on 3rd May 2018.
Talking at the presentation, Juicebox creative director Anthony Nankervis said “ready” referred to business and industry within the Shire of Northam, “set” referred to community and “go” linked with tourism.
He said the team at Juicebox identified a “real positivity” and “energy” in the Shire that they wanted to represent in an activity based brand.
The branding exercise was a budgeted expenditure, totaling $19,800.
To view the presentation by Juicebox see here.
