Western Australian organisation Brookfield Rail has changed its name to Arc Infrastructure.
Arc Infrastructure chief executive officer Paul Larsen announced the WA based company’s new identity.
“It’s an exciting time for our business,” he said.
“While we remain a Brookfield company, we’re looking forward to creating our own unique identity as Arc Infrastructure.”
Mr Larsen said that as the long-term manager of the WA freight rail network, Arc Infrastructure has a proven track record of connecting Western Australia with national and global markets.
“As Arc Infrastructure, our new name reflects our commitment to making an even greater contribution to the growth of Western Australia’s economy.”
Mr Larsen said the workforce was heavily involved in the development of the new brand.
“We have been extremely open with our people throughout the entire process,” he said.
“We asked them what was important to them and this feedback formed the foundations of our new identity.
“We see this as a great opportunity to create our own identity while still having the support of our parent company Brookfield.”
