AFTER 20 years of consistent effort Tyrepower Northam's Colin and Debra Pedder have won the prestigious of Dealer of the Year award.
The store outpaced the other 51 locations in Western Australia to secure the win.
This year's gala dinner and award night was at the Duxton Hotel earlier this month.
"We knew we were in the final three but had no idea we would win," Mrs Pedder said.
"The standard of marking is extremely high and it encompasses everything about the store from your staff, store presentation to the standards of service and your business growth for the year."
Mrs Pedder was confident the Northam store had bought well within the Tyrepower brands over the past year, was especially attentive with its customer service and how it answered the telephone.
"We are being judged all the time in what we do, not only by Tyrepower, but also by our customers," Mrs Pedder said.
The couple thanked their staff for their consistently hard work in securing the award for the store.
That hard work had been noticed and was greatly appreciated.
The prestigious Dealer of the Year Award plaque will be proudly displayed in the office while the store will represent WA in the national Dealer of the Year competition which will be held on a Gold Coast conference in April.